The Three Pillars of Shiuli- SHraddha, pUrva and chaitaLI

Many of us may already know the meaning of Shiuli. It is a night-flowering Jasmine. Shiuli also has its founders’ names hidden in it – SHraddha, pUrva, and chaitaLI.

Shiuli was founded with a passion and love for the handloom and the noble cause of helping weavers across India. It started with educating people on why one should invest in handloom sarees or materials where every penny spent supports craftsmanship that is in danger of becoming extinct.

A handwoven saree is not just a piece of cloth; it has feelings and involves different seasons, situations and circumstances. You can carry all these elegantly with you, making you vibrant. Besides handwoven sarees, Shiuli Studio offers an assortment of blouses, suit materials, and dupattas.

Shiuli launched its website to be reachable globally. They also participated in Fashion Parade 2023 by bitsandbytes and launched the new lyrical collection “GEET”. They have successfully delivered the happiness of handloom to New Zealand, Canada, Australia, and different parts of India. They also hope to work with more weavers and artisans to promote Indian weaves and stitching techniques.

All handloom fans can follow them on their Instagram page @shiulistudio and shop on their website at www.shiulistudio.com, and can WhatsApp them at 9892519175 / 8976187950 / 7507562666