Redefining Ethnic Wear-Style with Purvaj

Shubhangi Ghatnekar

Do you ever wonder, how would the dressing of a woman in the earlier days be, be it a tribal or from a royal dynasty? My mind always is in the quest of going back in time to showcasing the rich heritage and culture of the bygone days of India through our costumes either through sarees or men’s wear.

“Purvaj”, a brand in designer ethnic curated sarees and men’s wear takes you back in the era and ensures that its collection is unique with a WOW factor and not a repeat.

 

Over the past few months, Purvaj has grown into five verticals which caters to designer products:

Vertical 1: Fusion Designer Ethnic Sarees with a blend of heritage fabrics and styles customized to your choice. Fabrics like Jute, Khun, Ikkat, Kalamkari, Linen are used in style for sarees

Vertical 2: Pre-loved Sarees: The sarees which are lying in your wardrobe for many days and have not taken a whiff of fresh air, you can bring to us. We shall together identify the reason, break the shackles of all those wonderful sarees, fix the problem in the saree and rejuvenate it so that you can enjoy wearing it since the sarees too have the right to enjoy and participate in your life.

Vertical 3: Designer ethnic Blouses with patchworks, hand embroidery, Rabari Bharat, ethnic fabrics fused together to create a WOW factor and enhance the look of your saree

Vertical 4: Pre-stitched Sarees: Easy to wear, fully draped 6 yards & 9 yards saree – for the women who love to wear saree, but find it cumbersome to drape.

Vertical 5: Traditional Men Kurtas and Jackets: For those who want to carry a WOW factor on attire
Purvaj showcases the product season-wise and has had six seasons so far, with a huge response from its ever-growing customer base, spread across not only in India but also abroad.

Mohenjodaro was discovered in 1922 and Purvaj celebrated 100 years of excavation by launching Season 6 in August 2022 and has attempted to rewind the clock roughly 4500 years back and showcase the women in the gone-by era with a theme “Mohenjodaro”. In this season the woman is depicted in her 6 different unique looks.

1. while she farms her field
2. while she goes to the woods to pluck flowers
3. while she prays to Lord Shiva
4. while she performs dance as a Nartaki
5. while she participates in festive processions
6. and finally, while she is a newly-wed bride

Purvaj has participated in various exhibitions across Mumbai and Thane, and the products are in affordable price range starting from Rs.1800/- allowing it to reach a wider client base.

In July 2022, Purvaj won the Best Brand Award and also the Runners-up Trophy as Best Brand Name in the BizMasters 2022 Competition presented by Bits and Bytes, an Infotainment Channel.

In the manner, we have destination weddings, can we have theme-based weddings or functions wherein we can relive the fashion and style of the gone by era?

The collection of sarees and men’s wear is now available for you to celebrate your today’s functions in the manner our Purvaj used to celebrate, because every function is unique and creates long lasting imprints on each and every mind and the bonds of love are over and above the intrinsic values correlated with materialistic view.

 

You can follow Purvaj on :
Instagram: https://www.instagram.com/p_u_r_v_a_j_\

Facebook: https://www.facebook.com/Purvaj-101953679278841/
Purvaj Founder and Designer: Shubhangi Ghatnekar | Mobile/WhatsApp: 9136685700
Studio: 1601, Park Pallazo, Hindu Colony Dadar (E), Mumbai 400014