Hiranandani cyclathon: 1500 cyclists pedal for mother earth
The Hiranandani group hosted the first Hiranandani Thane Cyclothon on October 2 from its thriving Thane township, Hiranandani Estate. Over 1500 cyclists gathered at the township from 6:30 AM onwards to ride in
different categories, such as 30 kms, 15 kms, and 5 kms, on the occasion of the cyclothon.
The cyclothon #PedalForEarth event is part of the brand’s larger initiative, ‘Rhyme for Earth’, which propagates the need for a sustainable lifestyle. It is the first action-oriented step towards inspiring everyone to make a change in their day-to-day lives and contribute to a cleaner and greener tomorrow.
The goal of the #RhymeforEarth campaign is to raise awareness about the need to protect the environment. According to a study by the United Nations, as much as 13 million tonnes of plastic enters our oceans annually. By 2050, plastic will outweigh marine life in the oceans. A study by Lancet states that bad air kills more than a million people every year in India. The #RhymeForEarth is a thought-provoking initiative that gives a reality check on the destruction caused to nature. It aims to inspire people to adopt an environmentally friendly way of living.
A 10 feet long installation resembling a bucket full of plastic and created with plastic bottles was stationed at The Walk. The motive was to showcase the quantity of plastic thrown out of our homes only to see it back in our surroundings in ways we never imagined. As a part of the campaign, over 1500 people pledged to be mindful of their actions toward the environment and save it for future generations.
Today, the Hiranandani Group is synonymous with luxury living while setting new standards for sustainable living and fostering a healthy, socially conscious, and close-knit community. The Hiranandani Thane Cyclothon was created to inspire people to live healthy and active lifestyles. The initiative urges the upcoming youth to use the most energy-efficient modes of transport to help reduce carbon emissions and improve air quality.
The cyclothon’s organisers chose a quieter route to ensure the safety and smooth movement of the cyclists. Ambulances, several QRT vehicles, and a fire brigade truck were stationed along the cyclothon route for any emergency.